To celebrate the coming launch of Your Turn: Careers, Kids and Comebacks–A Working Mother’s Guide, we’ve launched a 10-week summer bootcamp series to help get you closer to what’s next.
Week 7: Get Social
Now for the fun part — getting social! This week we’re encouraging you to make connections online and IRL.
TAKE ADVANTAGE OF LINKEDIN
In addition to having an online resume, LinkedIn offers the chance to connect with people you know and don’t know in a light way. If you haven’t spent time connecting with people you do know, take some time to do that now and build out your “network” of connections. If you go to an event, invite the people you meet to connect (it’s nice to remind them how or where you met in the note).
The other way to “connect” on LinkedIn is to browse the news feed and comment on or like posts by your connections. This is a great way to say “I’m here” and stay present in their minds, without making a specific ask. It also is a great way to see what people in your industry are talking about, and to show others what you are interested in or know something about. If you’re up to it, share articles that are interesting and relevant to the space you’re focused on. When it comes to developing an online presence, one coach suggest: “Do a search and find a top blog or two in your field,” she says. “Then make a comment once a week. Take time to post something that speaks to your experience and perspective. Others will appreciate it and your string of comments will give you an online presence.” You can easily translate that into sharing the blog post on LinkedIn and posting a thought as you do.
FOLLOW COMPANIES ON LINKEDIN, FACEBOOK AND TWITTER
Social media presents the opportunity to do your homework on a company long before you meet them. We love Lindsay Pollak’s (author of REMIX) point on why it’s key to “follow your desired employers on social media.” Says Pollak: “We live so heavily in the information economy and you want to speak their jargon. Companies spend millions of dollars to put out what they think, and you can speak a company’s language before an interview by following them on social. Being able to say, “I’ve been following you is a critical piece.” Particularly if you’re going to work for a high tech company or one that skews millennial.” It’s easy to follow the companies you’re interested in on LinkedIn, Twitter and Facebook, and you can likely follow some of their thought leaders as well.
SET UP MEETINGS
It’s time to start putting all your homework, hard work and prep work out into the world… It’s time to start setting up coffee meetings and informational meetings. The critical piece here is that you have a reason to meet with the people you reach out to and a specific ask of what they can do for you. People are very eager to help, but they need to understand what you need, not figure it out for you.
If you’re looking to make a career move, in-person networking remains the best way to convert potential opportunities into real jobs. Here’s a beginning, a middle and an end approach to networking without fear.
Before you ask for that in-person meeting, here’s how to prepare.
A resume is a good start, but to really stand out you need to make your mark on the Web. Here’s how.
An App to help you clean up your social media presence as you prepare for interviewing.
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Watch: 10 Tips to Return to Work
It’s one thing to know the steps to return to work, it’s another to think through the how of work and the where of work. Career coach Laura Riordan, Ph.D.’s 10 tips will stretch how you think about a return to or a change in your work.
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