1. Create a free certificate program. The PR Council worked with its member agencies to create eight video sessions for interested people to be trained in public relations and receive a certificate, then hired us to promote the program through one of our popular webinars. So far they have signed up over 250 people, mostly via Après.

2. Sponsor a webinar. We worked with Zurich to host a webinar that showcased their apprenticeship and other job opportunities with training, giving the company the opportunity to share what makes this insurance company unique and great place to work.

3. Lunchtime Logins. Host a brown-bag lunch Q&A session, like this one with Streamlit on repositioning yourself for a role in tech, with our members to answer questions about specific job opportunities you’re looking to fill. These information sessions allow you to get in front of candidates that might otherwise not know about your company.

Give your employees a copy of our book! It’s great for women just heading out on paid leave, returning post baby or a long break. We also offer 1×1 coaching.