Baby Registry Expert – Target Concierge Program
Are you a parent or baby care professional with a passion for helping families feel confident as they prepare for a baby? Tot Squad partners with Target to connect experienced parents and baby care professionals with expecting families who want trusted, real-world guidance on baby gear and registry planning.
We’re currently inviting qualified candidates to apply for the Target Baby Concierge program, an opportunity to provide in-store baby registry consultations to Target guests in select locations across 37 states. Participation is flexible and non-exclusive, and you choose when and if you make yourself available.
This opportunity is offered on an independent contractor (1099) basis, not as employment. Availability varies by state and store location; additional role details can be found here. Current opportunities are listed in the application.
About Tot Squad
Tot Squad is a digital marketplace that connects new and expectant parents with trusted parenting experts—offering personalized support from pregnancy through the playground.
Parents use Tot Squad to search for, book, and meet with certified providers for everything from sleep coaching and lactation support to nutrition help and car seat safety. Expecting families can also add Tot Squad gift cards to their baby registry or create a MotherFund, letting friends and family contribute toward the services they really need.
Gift givers can send thoughtful, practical support for baby showers or new arrivals. And through our exclusive Target partnership (coming fall 2025), expectant parents can schedule an in-store baby registry consultation to get access to expert guidance on what to add to their baby registry.
Tot Squad also supports providers. Parenting professionals can join our platform to grow their business—we handle the marketing, scheduling, and payments so they can focus on what they do best—helping families thrive.
