NRDC is seeking a Regional Digital Advocacy Campaign Manager, East to work with the Communications team in our New York or Washington, D.C. office.
Ideal candidates will have strong digital advocacy skills, digital advocacy or electoral campaign experience at either the federal or local and state levels (state legislatures, governors, state agencies, city councils, etc.), strong email and digital writing skills, and some political organizing experience.
The position reports to the Senior Director of Digital Advocacy and Fundraising but will coordinate with other Eastern states campaign staff inside and outside the department, and with similar regional teams working in the West and Midwest. While NRDC is working remotely due to the ongoing COVID-19 pandemic, we will prioritize candidates who can work in our New York office when the office re-opens, but we will consider candidates in Washington, D.C. Candidates must have an ability to travel when travel resumes.
- Develop and execute digital advocacy campaigns in support of local, state and regional policies issues in eastern states from Maine to Florida. Key tactics will include email, petitions, donations, digital ads, social media engagement, peer-to-peer texting, offline advocacy, mobile and SMS tools, phone calls, content marketing, and more.
- Write and edit email action alerts, campaign plans, SMS alerts, digital ad copy, creative briefs, online video scripts, social media copy, copy for graphics, and more.
- Work with regional and national policy planning team, and other regional campaign staff, to coordinate the execution of multi-channel advocacy campaigns in eastern states.
- Assist in executing paid and earned lead generation strategies (email, SMS, etc.) in eastern states, including online advertising, list chaperoning, email list appends, and organic cross marketing tactics.
- Represent NRDC at local on-the-ground events when they resume and are deemed safe.
- Strategize about ways to diversify our list and keep new audiences within the region engaged on our issues through traditional and non-traditional advocacy tactics.
- Respond to email and phone call inquiries from local activists and supporters.
- Work to ensure successful promotion and engagement of our campaigns on social media.
- Assist in development reports summarizing the results of multi-channel campaigns.
- Applicants should have at least 2-4 years professional experience in digital advocacy and fundraising, or organizing—ideally with experience working on progressive local or national advocacy causes and/or political or electoral campaigns.
- Knowledge of digital engagement best practices is critical.
- Strong writing and editing skills, including experience writing direct response advocacy and fundraising emails and the ability to adapt writing styles to a pre-existing “voice.” Understanding of email and web copy writing best practices, demonstrated ability to produce copy that is clear, compelling and motivating, and can turn around copy on a same-day, rapid-response basis.
- Strong communications skills, including the ability to coordinate well with field staff, local activists, partners, allies, etc.
- Experience with local offline or field is a plus.
- Experience producing and analyzing response rates reports in Excel.
- Working knowledge of eCRMs and other digital advocacy tools (Action Kit, Luminate Online, Salsa, Engaging Networks, ThruText, Mobile Commons, etc.) and their technical capabilities as they relate to digital strategy and campaign planning, is a plus.
- Commitment to NRDC’s values and mission.
The Natural Resources Defense Council (NRDC) is a non-profit environmental advocacy organization. We use law, science, and the support of 3.1 million members and online activists to protect the planet’s wildlife and wild places and to ensure the rights of all people to clean air, clean water, and healthy communities. NRDC was founded in 1970 and our staff helped write some of America’s bedrock environmental laws, including the Clean Water Act, and many of the implementing regulations. Today, our staff of more than 700 lawyers, scientists, economists, policy advocates, communications experts, and others work across the United States and internationally from our offices in New York; Washington, D.C.; Chicago; Santa Monica; San Francisco; Bozeman, Montana; and Beijing.