The NYT Corner Office column is always full of amazing little tips on how some people hire. You’ve got to know your audience in an interview, but seems like you can always apply some of the tips offered in these succinct interviews with business leaders. In the latest, Wolff Olins CEO Karl Heiselman talks about hiring nice people vs jerks (all smart!), and how asking people to tell their story during an interview tells a lot about their honesty and sincerity, giving “a pretty good indication of who they are.”